Meta Rebranded the Future — Then Watched It Collapse

There’s been a strange hangover from the whole metaverse moment. When Meta started pouring vast amounts of money into Horizon Worlds, the story became bigger than the technology itself. It was positioned as the future of everything—work, social life, identity, commerce. So when the numbers came back and the losses stacked up, the conclusion many people jumped to was simple: VR doesn’t work.

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